Music
label

Artists of any genre and size: pop, hip-hop, rock, alternative, electronic, children’s music. Solo artists, bands and whole labels — all welcome.

Drop your release into the artist cabinet: audio, cover art and a few words about the track. We check everything and deliver it to Spotify, Apple Music, YouTube Music, Yandex Music, VK Music, Zvuk and more — all you do is wait for release day.

We deliver fast, but upload at least a week before release day so everything goes live on time. Aiming for editorial playlists? Upload 2–3 weeks ahead so we can pitch the track. Before holidays there’s a big rush of releases on the platforms, so upload early if you want your track out on time.

Friday is the main release day on streaming services: catalogs update at midnight. Steer clear of holidays and leave yourself a couple of weeks for the announcement and pitching.

On the date you pick, usually at midnight. Some platforms may open it a couple of hours earlier or later — that’s normal, they don’t update to the second.

The focus track is the strongest song on the release — the one we pitch and advertise. Before an album it’s best to drop 1–2 singles so listeners are waiting for more. A maxi-single is a 2–3 track release: say, a new song, an alternate version and one more track. More than a single, but not yet an EP or album.

1–2 weeks before release: a teaser on social media, a piece of the track and a link. On release day — a post, stories and a short video with the song so everyone rushes to listen.

We put together a pitch — the track description, its story and the reason for the release — and send it to platform editors and curators. The final say is always theirs and nobody can guarantee placement, but a strong pitch noticeably improves the odds.

Who you are and where you’re from, what the song is about and how it was born, its genre and mood, who you sound like. Got a news hook — a concert, a video, a conference? Mention it, and add how you’ll promote the release.

A sharp, high-quality photo where you’re clearly visible. No text, logos, frames or collages — platforms reject those or crop them any old way.

Editorial new-music playlists are usually refreshed on Fridays, together with new releases. Themed playlists less often — every platform has its own rhythm.

We start with a strategy: the track, the audience and your goals. Then come targeted ads on VK, TikTok and Instagram, Yandex Impulse, videos and creatives, testing and bid management. We put the toolkit together for your budget and goal.

A comfortable start is from 20,000 ₽. The bigger the budget, the more tools we can bring in and the further the track goes. We start with a test and invest in what works best.

Make short vertical videos with your track for Reels, TikTok, YouTube Shorts and VK Clips, set up your artist profile, add a video loop, tell your friends and followers about the release, and invite other artists to collaborate.

Artist profiles exist on VK Music, Yandex Music, Zvuk, Spotify and Apple Music: statistics and profile setup live there. We connect access — set it up in the cabinet. YouTube Music needs an official artist channel, and we set that up too.

Once access is connected, change your photo and bio right in the platform’s own artist dashboard. No access yet? Message us and we’ll help.

Yes. We change your name on every platform and move all your earlier releases to it, so nothing gets lost.

A video loop is a 5–20 second looping video that plays instead of the cover while the track is on. Skip lip-sync: the clip is short and won’t match the song anyway. Upload it with your release in the cabinet as MP4, MOV, M4V or WebM — we’ll handle the rest.

Canvas is a vertical 9:16 video, 3–8 seconds long. The artist uploads it in Spotify for Artists, so you need profile access first. Skip singing on camera and harsh flashes.

Yes, Apple Music can show animated album artwork. It goes to Apple with the release through the distributor — message us and we’ll help you prepare the file.

You add lyrics when uploading the release. Time-synced lyrics, where lines light up with the music, we deliver to every platform that supports them — you can set it up right in the cabinet. Yandex Music requires BandLink verification.

In the artist cabinet: streaming statistics and royalty reports for every release — all in one place.

Once a quarter. The report appears in the cabinet and the money lands on your balance: withdraw from 5,000 ₽ or use it to pay for label services.

Update them in the cabinet settings. A moderator checks the change, and the next payouts go to the new details.

If other people wrote the music or lyrics, you need their written consent to release the song and earn from it. Without it the release can be taken down and the money frozen. Better to agree in advance.

With a licence the author lets you use the song but keeps the rights. With an assignment the rights pass to you entirely. An exclusive licence is yours alone; a non-exclusive one lets the author give the same permission to someone else.